• Digital Marketing

Digital Marketing

Marketing Strategy

Defining audience, message and channels before any execution

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OVERVIEW

What this service does

Before a pound is spent on advertising or a single post is designed, we define who we are talking to, what we are saying and where. The plan is written down and becomes the reference we measure against.

Analysis sessions covering your brand, audience and competitors, producing a written marketing plan with clear priorities.

PROBLEMS

The problems we solve

  • 01

    An undefined audience

    The message aims at everyone and reaches no one.

  • 02

    Channels chosen by habit

    Being on a platform because everyone is, not because your audience is.

  • 03

    Execution without priorities

    Everything is urgent at once, so nothing is done properly.

WHAT WE PROVIDE

What SHARK provides in this service

  • Current-state analysis

    A review of your presence, content and channels.

  • Audience and message definition

    Who we are addressing and what matters to them.

  • Channel plan and priorities

    What starts now and what waits.

CAPABILITIES

Key capabilities

  • Audience and segment analysis
  • Competitor analysis
  • Brand tone and messaging definition
  • Channel and content planning
  • Agreed measurement indicators

PROCESS

How we deliver this service

  1. 01

    Discover

    A session covering your business, audience and goal.

  2. 02

    Plan

    A written scope, timeline and defined deliverables.

  3. 03

    Build

    The actual work with regular review points.

  4. 04

    Review

    A revision round before final approval.

  5. 05

    Handover

    Complete handover with a walkthrough and ready files.

  6. 06

    Follow-up

    Post-delivery support to keep things running.

RELATED

Services that work well alongside this

All services

  • Social Media Management

    Full account management: content plan, design, publishing, community replies and a monthly results report.

  • Paid Advertising

    Planning and running Meta and Google campaigns with continuous optimisation, focused on cost per customer, not impressions.

  • Brand Identity

    Logo, usage guide, colours, type and identity applied across all print and digital channels.

Ready to start this service?

Send us your project details and we will come back with a written scope and a clear plan.

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